In the end, we named it The Basis.
But———there had been just one other version.
Naming is more liberal and more rigorous than folks expect. It is liberal in the sense there are many methods to do it—with brands, with children. It is rigorous because the outcome must be accepted by a lot of people. Try to name a boy 'Crap Lord' and you'll see my meaning.
Within a company, a new name is not just words, but rather a new hierarchy. For instance, who used to be head of 3D modelling department, may now become the CEO of Extra Axis. A name promotes competition with all positive and negative aspects that come with it.
A new name can be a brand—as in a hot-iron stamp—or a banner. Both are typically used in involuntary activities. The former is applied to mark ownership, the latter is a non-debatable social fence around a group of people. Both can mean something good if applied correctly.
What you see was a naming project for INDG which is becoming an umbrella brand. The 3D modelling part of INDG thus needed a name. We named it The Basis, but Extra Axis was my favorite option.

Design by Illarion Gordon, copy and naming by Dima Neiaglov.
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